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The Digital Product Launch System

A 30-day launch plan for a digital product, from pre-launch to post-launch.

What is inside

  • A 30-day launch calendar with a specific task for every single day, split into pre-launch, launch week and follow-through.
  • How to choose what to launch and how to scope it so it ships in weeks, not quarters.
  • Pre-launch chapter: building an audience from zero, waitlists, teasers and early-access offers.
  • A complete sales page framework with a section-by-section breakdown and full example copy.
  • Launch-week sequence: emails, posts, and the order to publish them in.
  • Post-launch: handling refunds, collecting testimonials, and converting a one-off launch into ongoing sales.

Who it is for

  • Anyone who has built or nearly built a digital product and is stuck on selling it.
  • Creators who launched once, got no sales, and want to understand why.
  • Freelancers packaging their knowledge into a product for the first time.

What is not included

  • Email software, hosting and payment processing fees are not included.
  • This does not create the product for you — it covers selling it.
  • No sales figures or launch results are guaranteed.

How the payment works

  1. Pay with PayPal. The button opens PayPal's own secure page. Pay with your PayPal balance, or with a debit or credit card as a guest — no PayPal account needed in most countries.
  2. Get your download. The link appears as soon as the payment is confirmed, and the same link is emailed to the address on your PayPal account.
  3. Keep it. The link stays valid for 30 days and works on any device. Lost it? Email support@runbookpress.xyz and we resend it free.

Licence

  • Single-user licence for your own personal or business use.
  • You may not resell, redistribute or republish the file or its contents.
  • Team and company licences are available on request.
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